The Amundsen Sports Experience

Since 1911

Roald Amundsen embarked on a journey to conquer the South Pole in 1911. An unexplored destination.
In 1911, Roald Amundsen embarked on a historic journey to conquer the South Pole. Unlike his predecessors, Amundsen understood the importance of learning from those who had mastered survival in extreme environments. He turned to the Inuits, immersing himself in their community for several years to gain invaluable insights into their ancient wisdom and cutting-edge technology for outdoor adventure in polar climates.

Friluftsliv

Friluftsliv is a mindset, not just an activity or a competition. It encapsulates the appreciation for nature's gifts and the freedom from the daily hustle that rejuvenates and fortifies us for a fulfilling and stable existence. Remember, life is meant to be enjoyed!

Amundsen's decision to embrace the wisdom of the Inuits proved to be a game-changer. By combining their generational knowledge with strategic modern alterations, he was able to achieve what others had failed to accomplish. His success in reaching the South Pole was a testament to the power of unlocking ancient wisdom for modern adventure.

At Amundsen Sports, they believe in following in the footsteps of Roald Amundsen. They are dedicated to providing outdoor enthusiasts with high-performance gear that combines time-tested wisdom with innovative technology. Their products, such as the Ballroom Jacket and Peak Panther Pants, are designed to withstand the harshest conditions while offering unparalleled functionality and comfort.

A TASTE OF FREEDOM - RONNIE ROMANCE

Field Shorts

Crafted with stretch cordura by FOV Cordura, Sweden and waxed cotton from Halley Stevensons, Scotland.

Waxed cotton's inception can be traced back to the 15th century when Scottish herring fisherman waterproofed their rigging with fish oils. Since 1864, Halley Stevenson, Amundsen's waxed cotton provider, has produced top-tier material in Aberdeen, Scotland.

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HOW TO RE-WAX PRODUCTS

THE VISION FOR THE FUTURE

Amundsen's goal is to craft durable and timeless products that allow customers to embrace the Norwegian philosophy of outdoor living known as 'Friluftsliv,' motivating their vision every day.

The design and development process for each style is viewed as a crucial long-term investment for customers and the world. Versatile and durable products enable the repeated use of the same shell, puffy, or sweater for various activities over many years, reducing costs and environmental impact.

Amundsen's approach to style trends avoids annual design shifts to prevent fueling consumerism. Their focus is on simple, honest, back-to-basics products with timeless designs. Quality materials, technology, and craftsmanship guarantee long-lasting garments.

THE ART OF WANDERING WITHOUT PURPOSE

JØrgen Amundsen, the founder and CEO of Amundsen Sports, was inspired by his great grand uncle Roald to question the way people dressed for outdoor activities. Concerned with the loss of essential knowledge over the centuries, he joined forces with his childhood friend Erik Friis to create an innovative outdoor brand. Staying true to Roald's principles, they combined tradition and innovation to improve the lives of outdoor enthusiasts. And even today, every product undergoes thorough field testing to ensure durable quality.

Whether you're embarking on a polar expedition or exploring the great outdoors, trust Amundsen Sports to provide you with the gear you need to conquer any challenge. Their commitment to combining ancient wisdom with modern technology sets them apart, allowing you to push the boundaries of what's possible.

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