Originally Db was known as Douchebags that was a community suggestion which the brand thought was funny and memorable. But as the world changed, so did they, so today they're known as Db.
That's not all that's changed.... Product names have changed from American names to Scandinavian names as it is a Scandinavian brand. Changing the product names to help tell their story, connecting their products to the inspiration they're drawn from and reminding their customers where they come from.