For the third and final launch of Db x Benjamin Ortega, they’ve developed a collection of products which emit 30% less CO2 & 30% less water consumption than anything else they have made. Together they’ve opened the dialogue around sustainability and collected over 584 bags of trash from their streets, forests, mountains, and beaches.
The design process
By studying the design and development of their products, they knew they could Do Better. By questioned their bags’ features, removed those that weren’t cutting it and if they were deemed a necessity, replaced them with ones that did.
Not only are they challenging themselves, but the fashion industry as a whole. They’re throwing down the gauntlet and hoping other major players will do the same.
By addressing every piece of every product in this collection, asking questions such as, how does this affect our planet? How can we lessen that affect? The Db design team have picked apart the sketches they spent ten years perfecting, and put them back together with better alternatives - totaling over 170 revisions.
Benni and the Db team collaborated with Dany Wang, a Paris based graphic designer. These guys have become an industry standard in social and environmental impact measurement for the textile and fashion industry. They enabled Db to measure and regulate their bill of materials for this collection.
The epicenter of the challenge formed in Biarritz; led by Benni, some friends and volunteers from the Surfrider Foundation. It rolled out in waves from there - with pick-ups in places from Argentina to Tanzania to Bali. Db would have struggled to clear 584 bags of trash by themselves in a month, but together, they cleared it in four days. We always Dobetter together.
"Wow. What a journey, I can't believe how much I've learned!" - Benjamin Ortega