The 'U' story;
WEARCOLOUR was brought to life because the founders felt it was time for change in our industry. Sick and tired of the same old ignorant global strategy forced upon distributors and designers by corporate brands – they decided it can and should be done differently. An industry now saturated with companies being run by shareholder demands, it was time for brands who care about everyone involved in the industry chain – the brand, the distributor, the agent, the ambassadors, the retailer and of course the end consumer.
All of whom seem to have been forgotten in the recent desire for massive growth and need to fill shareholders’ pockets. The “U” in WearColour stands for “you” because everyone WearColour does business with is important for the longevity of the brand.