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A Swedish lifestyle brand, Wear Colour was founded in 2010 with the idea to create garments that express trends influenced by both Swedish fashion and design heritage. With roots and influences in skateboarding, snowboarding, music, and street culture, Wear Colour bridge the gap between wild outdoors and modern urban culture with technical performance apparel you can still wear casually.
Designed to inspire all generations, backgrounds, and cultures, Wear Colour outerwear and garments are built with the active lifestyle in mind and the never-ending belief in better and innovative products. Wear Colour produce the same awesome garments that you have come to love from Colour Wear, but they just switched the words around.