At the cutting edge of modern alpine equipment, Armada offers premium skis and ski clothing.
Inspired by a void in the industry, five skiers and a photograph from across the US, Canada, and Europe, created a ski revolution like none other before. Consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell these guys became the epicentre of the new movement, what came to be known as freeskiing, leaving behind the alpine racing roots of the legacy ski companies.
With the freedom of snowboarding, skateboarding, and surfing, freeskiing’s only limit is imagination. A sentiment reflected in Armada’s brand ethos. Now, almost a decade later the team behind Armada skis consists of athletes, artists, designers, and engineers giving you innovative solutions with no limit.